What can organisations do to create an efficient hiring process? It starts with the candidate persona. We explore why having a well-defined profile of your ideal candidate is critical for making smarter hiring decisions, from saving time to ensuring a better culture fit.We’ll discuss the importance of an efficient screening process, which filters candidates quickly and effectively, helping you focus on top talent. Additionally, we explore how improved recruitment marketing can better attract qualified candidates by tailoring messaging and platforms to your target audience.We highlight how alignment across teams—from recruiters to hiring managers—can ensure a consistent approach to identifying, interviewing, and onboarding top tech talent. This episode is packed with actionable insights for building a hiring process that works smarter, not harder.